Brand Building and Brand Management

Define. Differentiate. Build. Expose. Personalize – A few of the key components of the brand development framework.  Effentii works with our brands, and our customers, to establish the most effective brand development mechanisms possible – enhancing and increasing customer engagement.  It is our belief that a customer’s involvement and personal feeling about a brand motivate the extent of their engagement – it is this key area that is a fundamental foundation of our brand development and brand management philosophy.  Using the myriad tools available, in addition to imaginative and passionately inspired campaigns that ignite the curiosity of customers – this builds brands, and this is Effentii.

“Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” – Richard Branson, Virgin Group

Effentii Resources

We have written and compiled numerous articles, case studies and research reports that are of great value and interest.  The subject matter is varied, and provides a broad overview of the general business and retail landscape both regionally, and globally.  From branding and e-commerce, to financial reporting and demographic research – this information will be of interest to you.

Make it happen

Get in touch with us, and let us introduce you to the Effentii way of thinking, and how we can work with you to push your endeavors forward.  Whether developing brand DNA, or introducing new brands to market, we are enthusiastic about the branding ecosystem, and the structures and innovative tools available to push brands forward.