DAITCO – Retail Management

DAITCO Brand Overview


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Providing guidance and management expertise in the construction of new retail units, merchandise planning and purchasing, human capital recruitment and training.  Effentii worked to provide expertise in retail planning, sales forecasting and KPI development, to guide the introduction of new brands into the region.
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Effentii prepared RFP’s for the building and construction of new retail units, and worked through the selection criteria and review process for the selection of contractors.  Working with brand partners to provide the necessary planning assets to ensure success, Effentii managed and reviewed the development and construction of new retail stores.
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Developing training plans, and working with brands to ensure new staff are clearly ‘in touch’ with brand philosophies and concepts.  Establishing effective training tools to ensure staff have a clear understanding of business strategy and KPI’s for the monitoring of business goals – providing clarity and participation in business strategy and sales goals.  Working with teams to develop an understanding of visual merchandising, product placement and customer flow.
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Working with brand partners and management to develop sales plans, and incorporating sound merchandise planning strategies to ensure efficient and profitable purchasing.  Creating strong relationships with marketing partners to increase brand awareness and customer traffic, while building a strong common multi-channel experience across all touch-points.
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